Is Branding Dead for Manufacturers?
Published on Manufacturing Marketing Group March 13, 2017
Chris Wirthwein shares his experience and answers the question with some ‘yes’ and some ‘no’. In short, a strong manufacturer brand can be a huge advantage if approached from a customer centric approach. Listen and learn if you should pursue branding or just let it die.
6 Ways a Sub-optimized B2B Brand Costs You Money
Published on Entrepreneur.com July 6, 2015
Are you bleeding money by promoting a sub-optimized brand? Here’s what to look for.
3 Key Areas Where a Strong Corporate Brand Adds Value
Published on Entrepreneur.com March 23, 2015
The company brand is often overlooked in today’s product-centric business environment.
What’s the Big Idea? 10 Qualities That Set Big Ideas Apart.
Published on Entrepreneur.com October 20, 2014
Thinking up the idea that will change everything for your company will never be easy but you can learn to recognize the ones that have the potential.
The 5 Essentials for a Corporate Brand Employees Live and Customers Buy
Published on Entrepreneur.com August 29, 2014
When employees believe in the brand, the company prospers.
5 Questions with: Christopher Wirthwein
Published in The Indianapolis Star July 13, 2014
Discover Chris’s thoughts on leadership, marketing and company culture.
Marketing firm 5MetaCom focuses on clients with technical needs
Published in the Indianapolis Business Journal October 22, 2011
Learn more about our focus on marketing for technical, scientific and highly-regulated products.