What is strategy? For branding endeavors, strategy establishes your marketplace position to communicate what you do and who you’re for. For marketing/advertising campaigns, strategy leverages current marketplace conditions.
How does 5MetaCom approach strategy development? As the heart and lifeblood of marketing communications. Our work begins and ends with the client’s marketing objective. To fulfill that objective, we develop ideas, approaches and strategies to create or seize marketplace opportunities.
What is the message? In its simplest state, the message is the idea being communicated.
How does 5MetaCom approach message development? As a tool for changing minds. The message motivates audiences to move from their current mindset to the client’s desired mindset for them. Unlike most agencies, 5MetaCom separates message from creative development. Why?
To ensure the message doesn’t change from its original intent. The message takes the form of a plain spoken, dispassionate, audience-focused idea and becomes a benchmark for future creative.
What is the creative? Something audiences will notice, understand and respond to.
How does 5MetaCom approach creative? With discipline. Unlike other agencies, 5MetaCom doesn’t develop creative simply for the sake of being creative. 5MetaCom creates attention-getting, interesting, attractive, understandable communications which stay loyal to the client’s brand.
What are tactics? Tools to deliver the message and creative into the marketplace.
How does 5MetaCom approach tactical development? As a system. Each tactic has a specific objective and intended use within that system. The set of tactics works together to lead audiences to a desired action.
What is the process? The procedures 5MetaCom uses to bring all these elements together in a coordinated, effective fashion.
How does 5MetaCom approach process? As fundamental to achieving client objectives. Process seems dull and boring. And it is. But it yields superior results. The chaos and confusion you find in most agencies creates a hit-or-miss environment. We develop and replicate processes using proprietary systems, software, forms and process flow.