Brand Busters: 7 Common Mistakes Marketers Make
Author: Chris Wirthwein, CEO, 5MetaCom
Lists. There’s a topic that seems to come up a lot. In general, people like to keep lists. After all, there are lists of things to do. Lists of places to visit. And lists of personal accomplishments and business achievements.
There are also lists of mistakes to avoid. 5MetaCom’s CEO, Chris Wirthwein, has compiled a list of common marketing mistakes in his latest book, Brand Busters: 7 Common Mistakes Marketers Make. He’s found these mistakes can lessen the effectiveness and strength of even the most powerful brands.
The mistakes mentioned in the book are essentially marketing and branding fundamentals that Wirthwein has seen fall by the wayside time and time again. As it turns out, even the most elegantly crafted and well supported brands can be fairly easily undone if the fundamentals aren’t right.
Wirthwein offers real-world examples of these mistakes in an easy to read, conversational style in Brand Busters: 7 Common Mistakes Marketers Make.
Brand Busters is available at www.paramountbooks.com and www.amazon.com.