by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiators” to avoid – Part 1 By Chris Wirthwein Did you notice, I put the word “differentiators” in quotes in the headline? This is to...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 13 By Chris Wirthwein Specialization All other things being equal, specialization connotes expertise. Ask...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 12 By Chris Wirthwein Cite unusual or high profile uses or applications One of our client’s products, a...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 11 By Chris Wirthwein Highlight a negative; include both sides of an argument. A television campaign for a...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 10 By Chris Wirthwein Shape, size, dimension, weight, etc. Where I live, White Castle sells square...
