
Ready to differentiate? This new book shows you how…
Read the FREE ebook online!

154 pages of practical advice and examples from
Paramount Market Publishing, Inc.
Paramount Market Publishing, Inc.
Read the FREE online e-book!
Learn the rules: Different Rules.In B2B marketing, differentiation rules.
Filled with practical, ready-to-apply lessons, Different Rules reveals tested concepts, real-world examples and an all-new way to differentiate any B2B product in any B2B market.
The only guidebook of its kind for B2B, Different Rules delivers both practical ideas and creative inspiration. Step-by-step, it teaches surprisingly simple and potent methods that can build markets, transform industries and power personal success.
Different Rules is the B2B marketer’s guidebook to product differentiation.