To win in B2B marketing, play by Different RulesReady to differentiate? This book shows you how . . .
Most B2B marketing advice today covers familiar concepts—SEO, PPC, lead generation, digital, social and content marketing. Of course, success depends on how well marketers enhance these tools with original, unique, differentiating ideas.
So, the real question becomes:
Where can marketers learn the rules for how to create differentiation for B2B products?
The answer: Different Rules.
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Learn the rules: Different Rules.In B2B marketing, differentiation rules.
Filled with practical, ready-to-apply lessons, Different Rules reveals tested concepts, real-world examples and an all-new way to differentiate any B2B product in any B2B market.
The only guidebook of its kind for B2B, Different Rules delivers both practical ideas and creative inspiration. Step-by-step, it teaches surprisingly simple and potent methods that can build markets, transform industries and power personal success.
Different Rules is the B2B marketer’s guidebook to product differentiation.
As businesses continue to wrestle with unprecedented change and new competition, marketers need to be front and center in defining their differentiation in the marketplace. While many books talk about the theory of this new reality, Different Rules provides a how-to guide with practical tips and real-life applications that marketers can put into action today.
– Dave Knox, Author of Predicting The Turn & former Chief Marketing Officer at Rockfish
Wirthwein’s apt framing of the “commodity conundrum” will delight the enlightened B2B professionals. Whether chemicals or cleaning services, leveraging differentiation—one of the most overlooked truths among management teams—is the biggest strategic and financial opportunity in B2B companies today.
– Maggie Seeliger, Global Head/SVP Strategy Energy & Resources, Sodexo
This work by Chris Wirthwein is practical, instructive, and insightful. I would recommend it to anyone striving to sell their services or products in a B2B market today. It has a unique blend of theoretical reasons why the concepts work with real-life stories and hands-on tactics to implement those concepts. The breakthrough emerges as Mr. Wirthwien brings an old word in the marketing world (differentiation) to new life and applies it to the present-day era of utility. The book is practical enough and detailed enough for marketers with energy and appetite to make a real difference in their marketplace.
– John Kalthoff, Marketing Category Leader, Corteva Agriscience