High-tech products? Regulated industry? 5MetaCom may be right for you

5MetaCom is a highly specialized marketing communications firm devoted exclusively to technical and scientific products. We understand technical and highly regulated industries. We are committed to this type of work. We like it, and we’re known for being good at it. Below is a quick snapshot of our services to help you understand just who we are.

Marketplace action

At 5MetaCom, we’re in the business of changing people’s minds. We change minds using communication strategies, messages, creative expression and tactical delivery. We believe clients don’t just want brochures, ads and email blasts. They want marketplace action — more sales, more share, more growth. Here is a sampling of what we can help your company achieve in the marketplace:

Launch new products
Reposition existing products for a changing marketplace
Segment product categories to gain leadership positions
Maximize effectiveness of sales and marketing tools through sales force training and instruction

Increase brand awareness (and prevent commodity perception) by creating or repositioning a brand identity
Combat generics through positioning and branding
Define and communicate differentiated features and benefits

Services

The marketplace action you want often dictates the services you need. To that end, we offer a full range of marketing services with your technical and scientific needs in mind:

Strategic planning
Brand development and consulting
Message development
Qualitative research and concept testing
Promotion and campaign development
Product and service naming
Media analysis, planning and buying
Website analytics and tracking

Tactical delivery planning
Creative services (copywriting, graphic design, web/social media content)
Quality control (including fact checking, footnote auditing and proofreading)
Materials production and vendor management
Project oversight and organization
Internal and external archiving

Now that you have a general sense of our services, read on to discover what marketing tools we use to help get your message out to the right audience.

Tactics

Tactics are the tools we use to penetrate the marketplace. They can help convey your message and get your target audience to take action. Here is a sampling of the types of marketing tactics we can help you with:

Informational materials

Brochures (general and technical)
Newsletters (electronic and print)
Posters
Sell sheets/detailers
Sales presentations
Videos
Infographics

Advertising

Print
Connected TV/video
Radio
Billboard
Paid search
Advertorials
Digital/social media

Online media

Website design, content and SEO keyword integration
Landing pages
Social media
Webinars
Podcasts

Public relations

News releases
Feature articles
Source filing/thought leadership

Direct communication

Email list development
Email campaigns
Direct mail

Technical articles

White papers
Case studies
FAQs

Trade shows

Theme concepting
Booth graphic design
Pre-mailers/invitations
Giveaways
Room drops
Signage

Point of purchase

Packaging
Retail displays

Training materials

Product launch materials
Educational materials (internal and external)
Workbooks
Demo kits
Brand guidelines

5MetaCom facts

Indiana’s largest marketing communications firm for technical and scientific products.
Serves clients in industries such as animal health, agriculture, surface coatings, orthopedics, insurance, healthcare diagnostics and building materials.
3 published books and more than 40 published papers on B2B marketing.
About 40% of 5MetaCom’s work is for markets outside the United States.
Proprietary processes and procedures help ensure projects meet rigorous quality control standards while staying on time and on budget.
Operating continuously since 1977.
Headquarters in Carmel, Indiana.

Hopefully the information detailed here has been helpful in determining whether 5MetaCom is a good fit for you and your company. We’ll be the first to admit we’re not right for everyone. But if it looks like our offerings align with your needs, we’d be happy to walk you through our unique approach to marketing technical and scientific products.