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The Power of Three: Optimal number of claims for persuasion

The Power of Three: Optimal number of claims for persuasion

by Terry Varvel | Mar 17, 2025 | Messaging

When your message is complex, put it in writing

When your message is complex, put it in writing

by Terry Varvel | Sep 4, 2022 | Resources

Maximizing Your Message: The Power of Owned, Earned and Paid Marketing

Maximizing Your Message: The Power of Owned, Earned and Paid Marketing

by Terry Varvel | Aug 4, 2022 | Resources

Solving the mystery of effective online banner advertising

Solving the mystery of effective online banner advertising

by Terry Varvel | May 31, 2022 | Resources

Creating Effective Marketing Campaigns

Creating Effective Marketing Campaigns

by Terry Varvel | May 31, 2022 | Resources

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B2B Marketing | For technical and scientific products

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