5MetaCom - B2B Marketing for Technical and Scientific Products
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    Indianapolis, Indiana 46290

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Can One Company Change the Conversation Around Global Food Production?

Can One Company Change the Conversation Around Global Food Production?

by Brett Atkin | Nov 17, 2021

Can One Company Change the Conversation Around Global Food Production? Seeking to demonstrate how agricultural technology positively impacts the global food supply, a global agricultural products manufacturer adopted an integrated communications strategy to change the...
Can the Corporate Brand Protect an Animal Health Company’s Freedom to Operate?

Can the Corporate Brand Protect an Animal Health Company’s Freedom to Operate?

by Brett Atkin | Sep 23, 2021

Can the Corporate Brand Protect an Animal Health Company’s Freedom to Operate? In-depth interviews with internal and external audiences led to an informed rebranding of a global feed additive company – mobilized by employee “brand ambassadors” — that helped...
Brand Reorganization and Rebranding Creates Premium Position for Former “Low-Cost Leader” Seed Company

Brand Reorganization and Rebranding Creates Premium Position for Former “Low-Cost Leader” Seed Company

by Brett Atkin | Sep 23, 2021

Brand Reorganization and Rebranding Creates Premium Position for Former “Low-Cost Leader” Seed Company Once seen as a low-cost leader, 5MetaCom helped the client streamline its product line and position itself as a premium brand prior to the introduction of...
Sharpened Corporate Brand Delivers the Ultimate Sale for an Insulation Manufacturing Company

Sharpened Corporate Brand Delivers the Ultimate Sale for an Insulation Manufacturing Company

by Brett Atkin | Sep 23, 2021

Sharpened Corporate Brand Delivers the Ultimate Sale for an Insulation Manufacturing Company Services | Research, Strategy, Branding, Creative Communications Situation The year is 2003. Senior leaders of our client traveled to Indianapolis for a corporate branding...
New Category Creates “Best of Both Worlds” Advantage for an Animal Feed Additive Manufacturer

New Category Creates “Best of Both Worlds” Advantage for an Animal Feed Additive Manufacturer

by Brett Atkin | Sep 23, 2021

New Category Creates “Best of Both Worlds” Advantage for an Animal Feed Additive Manufacturer A “eureka!” moment leads to the realization that a new product category – based on science – was just what our client needed to reach #1 in the marketplace. Services |...

B2B Marketing | For technical and scientific products

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