by Brett Atkin | Sep 23, 2021
Can the Corporate Brand Protect an Animal Health Company’s Freedom to Operate? In-depth interviews with internal and external audiences led to an informed rebranding of a global feed additive company – mobilized by employee “brand ambassadors” — that helped...
by Brett Atkin | Sep 23, 2021
Brand Reorganization and Rebranding Creates Premium Position for Former “Low-Cost Leader” Seed Company Once seen as a low-cost leader, 5MetaCom helped the client streamline its product line and position itself as a premium brand prior to the introduction of...
by Brett Atkin | Sep 23, 2021
Sharpened Corporate Brand Delivers the Ultimate Sale for an Insulation Manufacturing Company Services | Research, Strategy, Branding, Creative Communications Situation The year is 2003. Senior leaders of our client traveled to Indianapolis for a corporate branding...
by Brett Atkin | Sep 23, 2021
New Category Creates “Best of Both Worlds” Advantage for an Animal Feed Additive Manufacturer A “eureka!” moment leads to the realization that a new product category – based on science – was just what our client needed to reach #1 in the marketplace. Services |...
by Brett Atkin | Sep 23, 2021
New Category Scorches Competitors in a Fire Suppression Industry Developing a new category for an innovative product allowed our client to shift the marketing conversation to focus on their industry-changing fire suppression technology. Services | Strategy, Messaging,...
