by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 1 By Chris Wirthwein DIFFERENT RULES – The B2B Marketer’s Guidebook to Product Differentiation is just that,...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation Relevance: a B2B marketing must By Chris Wirthwein My new book, DIFFERENT RULES goes in depth on B2B product differentiation – what it is, why it’s...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation A sure-fire method for coming up with a bunch of good B2B marketing ideas By Chris Wirthwein The technique you’re about to learn comes by way of two...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation Tips for using features and benefits in your B2B marketing By Chris Wirthwein In mature categories, features can make the difference Benefit claims...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation Successful B2B marketing is way easier than you think By Chris Wirthwein Why do people make things so hard – so much harder than they need to be? B2B...
