by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 9 By Chris Wirthwein Add something intangible What can you add? How about a new technical support service,...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 2 By Chris Wirthwein How the product works My guess is your product doesn’t work exactly like every other...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 8 By Chris Wirthwein One-of-a-kind perspective Take a look at this copy I wrote for a life sciences...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 7 By Chris Wirthwein Lots of experience Perhaps you have more experience than competitors. Done properly,...
by Betty Byars | Apr 14, 2023
A selection from the new book: Different Rules – the B2B Marketer’s Guidebook to Product Differentiation B2B “Differentiation” idea starters – Part 6 By Chris Wirthwein The inventor (the first) In Chapter Four of DIFFERENT RULES, I talk about a TV ad...